Internet Marketing

Social Networking can be broadly described as communications between and among individuals utilizing Web sites and services that open these conversations to a larger audience. Often these communications are more timely, informal, brief and less refined than traditional business and marketing communications. They also lend to more personal and conversational approaches to the topics that are being discussed.

Andrew Wilkinson of Wilkinson Media is a Princeton area photographer, videographer and all around creative genius who's creative philosophy is to marry the creative energies of art and entrepreneurship. We've been fortunate to collaborate with Andrew on a number of projects, with Andrew providing photography for many of our client's Web sites (as well as the images on this site).

The New York Times reports on the increasing number of federal lawsuits against tech and media companies utilizing "Flash cookies" to store information on their online behavior. At issue is that these companies used Adobe Flash, which is used to embed animations and movies on Web pages, to store and share information about users, including the videos they watched and Web sites they visited. This information was recorded despite the fact that the users thought they had restricted the use of cookies in their browsers.

Starting in 2011, the IRS will require the report of PayPal and merchant account sales (over 200 transactions and over $20,000 revenue) through form 1099-K (draft). While this was reported back in March 2010, it was recently noted by Auction Bytes that PayPal is changing their user agreement accordingly. This will affect E-bay and Amazon sellers and other small Web merchants who might not have bothered reporting sales in prior years. This new reporting requirement was buried in the Housing Assistance Tax Act of 2008.

If you are a small business, its likely that most or all of your business comes from a certain geographic area, and that's the truth for Inforest too. Even though we've worked for companies as far away as Japan, most of our clients are within a couple hours drive. Part of this is practical, but I've also observed that, all other things being equal, people tend to want to work with a local business.