Looking forward to potential changes and trends for 2015, also getting ready for new social advertising opportunities.
Compared to last week, it’s been relatively quiet in terms of actual “news” related to Web/Internet marketing. Here are some things that caught my eye this week:
- The Google Chrome security team is recommending the Chrome web browser display security message warning users if they are visiting a Web site that is not encrypted using HTTPS. How they go about implementing that warning may have huge impacts on websites that don’t feature Secure Socket Layer (SSL) encryption.
- Bing has launched a page for 2015 Predictions, covering future happenings/trends is sports, technology, fashion, etc., via Search Engine Land. Wearable technology, such as watches, will be big in 2015.
- Setting up re-marketing campaigns with “Custom Website Audiences” with Facebook and Twitter. This is discussed within the context of recovering from a Google algorithm update, but this looks like an opportunity to set up now regardless of where you are in search.
- Google is now estimating in store visits as part of their Adwords metrics. Does this by tracking the the location history of the Google Maps app on the user’s smartphones.
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About Dana Hutchins
Dana is founder of Inforest Communications and has over fifteen years of Web design and development experience. Dana is involved in all aspects of business development and marketing of the firm, including serving as primary consultant on Internet and Web strategy to Inforest clients. His Web development responsibilities are primarily focused on writing custom modules,themes and plugins to make Drupal and WordPress sites run and look better. He also writes custom Web applications that have been used in online calendaring, e-commerce and surveys.
Dana’s favorite programming acronyms are PHP, MySQL, CSS3, HTML5 and jQuery. However, what really gets him excited is the opportunity to use these tools to build Web sites that solve business needs and create new opportunities for his clients.