by in Developer Notes Internet Marketing

We were recently working with a client on their google analytics. The client found some referrals that seemed suspicious because they had spam titles. After some research we found that there is name for this spam it is called Referral Spam.

Definition from Wikipedia:

Referrer spam (also known as log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referer URL to the site the spammer wishes to advertise.[2] Sites that publish their access logs, including referer statistics, will then inadvertently link back to the spammer’s site. These links will be indexed by search engines as they crawl the access logs.

This benefits the spammer because the free link improves the spammer site’s search engine ranking owing to link-counting algorithms that search engines use.

So after a little searching on google I found this post : Definitive Guide to Removing Referral Spam. In this post the author explains how to get rid of the spam by creating filters that all the traffic being reported is only coming from my hostname, use segment to eliminate spam referrals, and to exclude bots from the search results. Then Test, Test, Test!

We are still in the testing phase but so far it seems to work and it takes a little effort to set up but it is well worth having accurate Google Analytics results.

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About Leon Rainbow

Leon is primary lead for Inforest Communications graphic and Web design services. He has over ten years experience in Web design and development and is proficient working with open­source CMS systems. He holds an associates degree in Computer Graphics from Mercer County Community College. Leon Rainbow is also a well known artist in Mercer County who creatively combines graffiti, street art and other artistic forms into innovative projects and events. He reaches out to wide audience, from galleries to the walls of inner cities. Leon curates two annual art festivals in New Jersey for area painters and the community as well as dedicating his civic duty to teaching after­school art programs in Trenton and Princeton, NJ.