Massarelli’s
Massarelli’s, a creator and manufacture of garden statuary and fountains, needed a website that made it easier to showcase their thousands of products as well as provide the potential to sell some of their accessories online.
Working under the direction of Massarelli’s catalog designer, Inforest created an e-commerce ready catalog utilizing the Drupal content management framework and the Drupal Commerce module for product management, shopping cart and checkout functionality. In the end, it was decided not to immediately sell products online, but the Drupal Commerce module’s approach to handling product details and variations proved to be a great fit. Utilizing the Drupal Views module and custom templates, Inforest created a multi-level catalog and detail pages along with a faceted product search feature. Over the course of development, more than 2000 individual products and product images were imported into the new site using the Drupal Feeds module.
The result is a catalog that is engaging and easy to navigate, with large, zoomable product images. Feedback on the new site, from both dealers and customers, has been uniformly positive. Equally important, Massarelli’s has enhanced their ownership of their online product catalog, dramatically reducing maintenance cost and speeding the introduction of new products and categories. In addition, the flexibility of the online catalog has made it easy to promote specialized collections of products, from patriotic themed garden accessories to detailed stains, helping Massarelli’s target niche markets and respond quickly to changing customer interests.