Non-Standard Bootstrap Headers

When we were asked to do a re-design for the The Concord Advisory Group Ltd. we used the Bootstrap toolkit, which provides a framework of pre-made components for building websites and Web User Interfaces. We like Bootstrap because it is responsive, mobile-friendly, works with LESS variables, and has a bunch of helper classes. It is also generally …

Rethinking the Mobile Experience

Now that mobile is so necessary, companies are switching over to responsive design. That’s great, but is it enough? The first thing to consider is  “what makes a good mobile experience?” Here are my thoughts: Good site performance is essential because although speeds are getting better with 3g/4g mobile devices they are still slow as compared to …

Facebook Live for Small Business

Facebook Live and other streaming video services are great ways for small businesses to market and promote their goods and services. Some of the benefits of marketing using Facebook live include; it’s is easy to setup on a large and diverse network, Facebook seems to give importance to live video posts, and live video is …

Getting Started with Google Data Studio

Getting started with Google Data Studio is a breeze. You will need to have your google account login handy. Go to datastudio.google.com and login.  Make a copy of the “[Sample] Acme Marketing Website” template. Start by changing the data source. Slide the blue slider at the top right to edit mode. Select one or more …

What is Google Data Studio?

Earlier in the year google launched Google Analytics 360 Suite a data visualization and reporting platform for large enterprises. On May 25, 2016 Google dropped a free version of Data Studio for the rest of us! So what is this “data visualization suite and reporting platform?” Basically Data Studio is a Google Analytics custom dashboard report on …

Why can’t I boost my Facebook post?

We recently created the 25 second video below to promote our business online. We posted it on our Facebook Business Page: https://www.facebook.com/inforestcom/. We started getting traffic from the time we posted the video (356 views and 572 people reached) at the time we created this post. Not viral but not bad for a small web …

An Introduction Into Google Adwords

Google Adwords Google.com/adwords/ Adwords is Google’s advertising platform that allows business to advertise on google searches, YouTube videos., etc.. Basically where Google gets most of it’s billions from. Adwords allows you to advertise in any specified location either Princeton, NJ or Globally. Signing up for Google AdWords is free. You only pay when someone clicks …