How to Create an Effective Capability Statement: A Comprehensive Guide

In the competitive business landscape, a capability statement is a powerful tool for showcasing your company’s strengths, competencies, and unique value propositions. Whether you’re targeting government contracts, seeking new clients, or establishing partnerships, a well-crafted capability statement can make all the difference. Here’s how to create a compelling capability statement that stands out. What is …

Unlocking Growth: The Power of Updating Your Google My Business Profile

In today’s digital age, establishing a robust online presence is imperative for any business aiming to thrive. Among the myriad of online tools available, Google My Businessstands out as a game-changer, offering businesses a platform to connect with customers, boost visibility, and drive growth. However, merely having a presence on Google My Business is not …

Web tips for 2022

This is another end of the year update as we look back at 2021 and think forward to 2022. Here are some tips to help improve your web presence in 2022. Update Your Privacy Policy With everything going on with Facebook, Google and Apple and issues of protecting personal information, users are starting to recognize …

Five Post Pandemic Web Trends that Will Stick

The Internet has changed a lot since March 2020. For more than a year we relied on the web to buy our groceries, do our banking, purchase our dinners and socialize with our friends. Now that things seem to be opening up what do we do next? Here are some trends that developed during the …

Facebook vs Apple IOS and what it means for your business

Facebook recently, took out full-page ads in The New York Times, The Wall Street Journal and The Financial Times to say it was “standing up to Apple.” Early in 2021, with the release of Apple IOS 14, Apple plans to require iPhone users to choose to allow companies to track them across different apps to …

The Benefits Of Having a Website In 2020

With Instagram, Facebook, LinkedIn, YouTube and other social media platforms why do we need a website? The most important reason is that you have ownership and control of the content on your website. Having a website also helps you increase your business credibility, build your business, better promote your business, and reach a wider audience. …

Email Blast Components

Managing an email list can be a daunting yet rewarding task. Here are some tips to help ease the stress and keep you on track to reap the rewards of sending out successful mass mailings.