Social Networking Polices and Strategies

Social Networking can be broadly described as communications between and among individuals utilizing Web sites and services that open these conversations to a larger audience. Often these communications are more timely, informal, brief and less refined than traditional business and marketing communications. They also lend to more personal and conversational approaches to the topics that …

Art + Commerce = Wilkinson Media: Cool Ideas to Leverage Art for Advocacy

Andrew Wilkinson of Wilkinson Media is a Princeton area photographer, videographer and all around creative genius who’s creative philosophy is to marry the creative energies of art and entrepreneurship. We’ve been fortunate to collaborate with Andrew on a number of projects, with Andrew providing photography for many of our client’s Web sites (as well as …

Being the Easiest Local Yokel to find

If you are a small business, its likely that most or all of your business comes from a certain geographic area, and that’s the truth for Inforest too. Even though we’ve worked for companies as far away as Japan, most of our clients are within a couple hours drive. Part of this is practical, but …