Facebook recently, took out full-page ads in The New York Times, The Wall Street Journal and The Financial Times to say it was “standing up to Apple.”
Early in 2021, with the release of Apple IOS 14, Apple plans to require iPhone users to choose to allow companies to track them across different apps to better target their ads. Facebook uses this technology to target advertising.
Apple has announced product and policy changes that may significantly impact the way you can run ads, measure performance, and engage customers.
Apple fired back with a statement of its own
“We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”
Apple has recently announced that it will delay the enforcement of privacy features to give developers time to adjust to the change.
If you are a small business using Facebook for advertising we suggest that you pay attention to the changes and plan accordingly. You may want to look at other services and networks that you can advertise with.