Compared to last week, it’s been relatively quiet in terms of actual “news” related to Web/Internet marketing. Here are some things that caught my eye this week:
- The Google Chrome security team is recommending the Chrome web browser display security message warning users if they are visiting a Web site that is not encrypted using HTTPS. How they go about implementing that warning may have huge impacts on websites that don’t feature Secure Socket Layer (SSL) encryption.
- Bing has launched a page for 2015 Predictions, covering future happenings/trends is sports, technology, fashion, etc., via Search Engine Land. Wearable technology, such as watches, will be big in 2015.
- Setting up re-marketing campaigns with “Custom Website Audiences” with Facebook and Twitter. This is discussed within the context of recovering from a Google algorithm update, but this looks like an opportunity to set up now regardless of where you are in search.
- Google is now estimating in store visits as part of their Adwords metrics. Does this by tracking the the location history of the Google Maps app on the user’s smartphones.