LinkedIn Tips For Small Business and Employee Profiles

LinkedIn is great way for individuals and organizations to business to business network, get leads and find employees. Many businesses are using LinkedIn to reach their business goals. How do you get found in the sea of 740 Million users? It all starts by having an interesting and engaging profile. Here are some tips to jumpstart your company’s page and help your employees make their profile pages more professional and attractive.

Company Page

  • Add Company Logo 300px x 300px
  • Make Public Address Link
    • Match Your Company’s URL
  • Tagline (120 Characters)
    • Be Sure To Add A Call To Action
  • LinkedIn Banner 1128px x 191px
    • Add Graphics of Services, Call To Action etc
    • Make Banner for Employees
  • Description (2000 Characters Max)
    • Who you are, Results or Social Proof, Ideal clients You Worked With, Case Study Results, End With Call To Action
  • Specialties (Choose Up To 20)
    • Allows Company Page To Get Found Easier
  • Button (Contact Us, Register or Sign Up)
  • Location (Helps With Local Business)
  • Hash Tags (Allowed 3)
    • (1)Company Branded, (2) Niche Hashtags (10,000 or Less)
  • Videos 
  • Product Pages (Promote A Specific Product Physical Or Not)
  • Showcase page (Sub Section of Company Page)
    • Specific Product Or Service

Employee or Personal Page

  • Fill Out Your Whole Profile
  • Good Professional Profile Picture
  • Clear Headline 
    • Job Title | Company Name | Keywords | Zing
  • Consistent Summary 

We all know LinkedIn is a powerful tool. Getting your business page and personal page refreshed is a great way to get leads thru LinkedIn. Obviously this is just the beginning; a way of presenting your business, employees and yourself in a professional manner and get found. The next step is to forge new relationships and network with new clients and businesses.