Doerler Landscapes

Doerler Landscapes is the premier landscape design and installation company in the Princeton, New Jersey area. Their website is a showcase of numerous projects they have completed, with examples of patios, decks, outdoor rooms, kitchens, and other landscape features. Inforest Communications created this responsive, mobile-friendly website using the WordPress content management framework.

With a custom theme and taxonomies, Inforest extended WordPress to allow for categorization and ordering of image media to create over 40 photo galleries. Rather than relying on third-party plugins, various interactive Javascript libraries are incorporated directly into the theme to provide tiled gallery layouts, pop-up lightbox slideshows, and a full-width home page slider. Images are also automatically tagged for integration with Pinterest and Houzz photo tools.

Inforest also created a number of landing pages serving key geographic and service areas, which in addition to fielding traffic from online advertising have helped ensure first-page placement in Google and other search engines for targeted keywords.