Buffer 25 Simple and Free SEO Tools

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today

Google Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.


Discover the Right Keywords, Find Harmful Technical Issues, and Track Your Rankings. Content Suggestions. Custom, Automated Reports. Measure Keyword Rankings.

PageSpeed Insights

Analyze with PageSpeed Insights. Get your PageSpeed score and use PageSpeed suggestions to make your web site faster through our online tool.


Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.

Google Data Studio

Single tool to collect data from all your marketing channels and send to any destination. Save hundreds of hours of work with real time data automation. Easy to implement and use!