Much to many of our chagrin, we set up an E-Commerce store and it’s not getting any traffic. I feel that many people look at E-Commerce as some sort of magic pill. We set up a store and instantly we will be selling products and making money. It usually doesn’t work like that. Selling online can be difficult and it takes work.
We need to treat an E-Commerce store like any offline business. When you open a regular business offline the first thing you need to do is let customers know you are there. Online business is the same except that you don’t have the advantages of a good location or people walking by. Think of the internet as a vast interstate and when you first open up you are in the middle of nowhere. How do you get traffic to come your way?
With the Internet, three main tools are SEO (Search Engine Optimization), Social Media Promotion and Advertising. This post is going to give you some tips that can help you get traffic to your website. ** By no means is anything guaranteed
So what is Search Engine Optimization? SEO is the process of making your site show up when people are searching using search engines. The biggest and most important search engine is Google. They make up 75% of the market. Over the years Google has changed its algorithm to measure the sites worth to users. Gone are the days when you can stuff meta tags with keywords and rank high. Google has disregarded them all together. Some new changes have dropped rankings based on mobile friendliness and sites without a security certificate.
Some Tips for SEO improvement:
- If using WordPress set up an SEO Plugin. We like the Yoast SEO plugin
- Set Up Google analytics so that you can track the traffic to your website
- Set Up Google search console to see if there are any errors on your pages
- Create and Submit a xml site map should help the site content get indexed faster
- Submit your site to Google, Bing, and Yandex
- Create reciprocal inks with other businesses
- Start a blog and post to it on a regular basis
Some Tips Social Media:
- Add links to your social media sites to the pages on your site
- Add buttons that help people share your content on social media
- Link your site with your social media accounts
- Set Up Schema Tags so that your image, description show up when your page link is shared on facebook and twitter
- Share your products and links directly to Facebook from the website, that way followers can order directly from the site.
- Encourage people to order on Instagram. Include a note, “Link is in the bio” into the description and then add a link to the product on in the bio of your account.
- Ask for others to link to your site, or possibly promote a product.
- Increase followers on Facebook and Instagram
- Claim your Instagram on Pinterest https://www.pinterest.com/settings/claim
- Possibly Run a sale: https://www.dreamhost.com/blog/how-to-run-successful-sale-woocommerce/
- Set Up a Google Adwords Account and Learn how to advertise on Keywords
- Consider a paid sponsorship on Facebook or Instagram that link directly to the product
- Set up your Google Business Page
- Public Relations
- Traditional Advertising via flyers, newspapers, TV, radio, and word of mouth
Getting online business is not always easy. But with some hard work it can be very rewarding. Hopefully these tips will help you increase your visibility to your e-commerce store and bring you business!
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About Leon Rainbow
Leon is primary lead for Inforest Communications graphic and Web design services. He has over ten years experience in Web design and development and is proficient working with opensource CMS systems. He holds an associates degree in Computer Graphics from Mercer County Community College. Leon Rainbow is also a well known artist in Mercer County who creatively combines graffiti, street art and other artistic forms into innovative projects and events. He reaches out to wide audience, from galleries to the walls of inner cities. Leon curates two annual art festivals in New Jersey for area painters and the community as well as dedicating his civic duty to teaching afterschool art programs in Trenton and Princeton, NJ.