Watch out for personal pronouns!

by in Developer Notes Internet Marketing

We recently created the 25 second video below to promote our business online. We posted it on our Facebook Business Page:

We started getting traffic from the time we posted the video (356 views and 572 people reached) at the time we created this post. Not viral but not bad for a small web design firm in Princeton, NJ. So when Facebook asked if we wanted boost the post we went all in. As soon as we went to boost the post we received an error stating “Boost is Unavailable” Change the copy etc. Below is a screenshot of the video on our business page. We were unable to boost the post


So we checked the Facebook Ad Help Pages: and Our Ad didn’t seem to violate any of the advertising guidelines.  So after much searching we finally found a way to contact Facebook about the Ad:


After about 24 hours we received the below response:
Thank you for reaching out to the Facebook Advertisement Support Team. My name is N****e and I see you require some assistance because you can’t boost your post. I understand our policies can be confusing. I’d be more than happy to look at your post and see what I can help you with.

I looked at your Facebook Page – and was able to see a video that you had posted. I have attached a screen-shot.

The reason you were unable to boost your post is because of the words “you” and “your”. It falls in our policy of Referring to people’s personal attributes. Using “you” and “your” in your ads maybe directive toward users and that is why the ad was unable to boost.

I would recommend creating a new post with different text and boosting that post instead.

Here is more information about our policy:

Please let me know if you have any questions.

Thank you for contacting Facebook!


Our Conclusion:

The “person” at Facebook couldn’t have read our post because if he did he would have known that “you and your” in this case referred to a website. Our intuition says that Facebook uses a Keywords algorithm and no matter what context it is used in that if you use the words “you” or “your” in a Facebook ad it will get flagged.

Is your old website weighing you down? Do you wish that your website was mobile-friendly? Call the experts at Inforest Communications!


Screenshot Attached by Facebook Tech

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About Leon Rainbow

Leon is primary lead for Inforest Communications graphic and Web design services. He has over ten years experience in Web design and development and is proficient working with open­source CMS systems. He holds an associates degree in Computer Graphics from Mercer County Community College. Leon Rainbow is also a well known artist in Mercer County who creatively combines graffiti, street art and other artistic forms into innovative projects and events. He reaches out to wide audience, from galleries to the walls of inner cities. Leon curates two annual art festivals in New Jersey for area painters and the community as well as dedicating his civic duty to teaching after­school art programs in Trenton and Princeton, NJ.