What is Google Data Studio?

Earlier in the year google launched Google Analytics 360 Suite a data visualization and reporting platform for large enterprises. On May 25, 2016 Google dropped a free version of Data Studio for the rest of us! So what is this “data visualization suite and reporting platform?” Basically Data Studio is a Google Analytics custom dashboard report on …

Why can’t I boost my Facebook post?

We recently created the 25 second video below to promote our business online. We posted it on our Facebook Business Page: https://www.facebook.com/inforestcom/. We started getting traffic from the time we posted the video (356 views and 572 people reached) at the time we created this post. Not viral but not bad for a small web …

An Introduction Into Google Adwords

Google Adwords Google.com/adwords/ Adwords is Google’s advertising platform that allows business to advertise on google searches, YouTube videos., etc.. Basically where Google gets most of it’s billions from. Adwords allows you to advertise in any specified location either Princeton, NJ or Globally. Signing up for Google AdWords is free. You only pay when someone clicks …

Content Marketing – Let’s get to the good stuff!

Content Marketing is the writing and producing content (blog posts, videos, info-graphics, etc.) as a means to gather eyeballs to a website or other marketing channels. It’s a technique that can have an increasingly positive impact on a business over time, as content can be shared through social media and picked up by search engines. …

Internet Marketing Roundup – Recovering from bad SEO

Just a couple items this week: Yahoo has seen it’s share of search traffic increase to 10.4% in December, a two point increase from November, due to adoption by Firefox Web browser as it’s default search engine.  I bet we’ll see this drop as people switch back to Google. Moz has a lengthy case study …

Internet Marketing Roundup – Goodbye Yahoo Directory

The Yahoo Directory has closed.  I remember working hard to get Inforest Communications into the local subset of the directory, before the advent of Google.  Hard to believe that for a time they were selling listings at $299 a year! Otherwise there are a lot of “10 best articles of 2014” out there from various …