Facebook Live and other streaming video services are great ways for small businesses to market and promote their goods and services. Some of the benefits of marketing using Facebook live include; it’s is easy to setup on a large and diverse network, Facebook seems to give importance to live video posts, and live video is …
Getting started with Google Data Studio is a breeze. You will need to have your google account login handy. Go to datastudio.google.com and login. Make a copy of the “[Sample] Acme Marketing Website” template. Start by changing the data source. Slide the blue slider at the top right to edit mode. Select one or more …
Earlier in the year google launched Google Analytics 360 Suite a data visualization and reporting platform for large enterprises. On May 25, 2016 Google dropped a free version of Data Studio for the rest of us! So what is this “data visualization suite and reporting platform?” Basically Data Studio is a Google Analytics custom dashboard report on …
We recently created the 25 second video below to promote our business online. We posted it on our Facebook Business Page: https://www.facebook.com/inforestcom/. We started getting traffic from the time we posted the video (356 views and 572 people reached) at the time we created this post. Not viral but not bad for a small web …
Google Adwords Google.com/adwords/ Adwords is Google’s advertising platform that allows business to advertise on google searches, YouTube videos., etc.. Basically where Google gets most of it’s billions from. Adwords allows you to advertise in any specified location either Princeton, NJ or Globally. Signing up for Google AdWords is free. You only pay when someone clicks …
As a merchant, you are required to comply with the Payment Card Industry Data Security Standard (PCI DSS); requirements compiled by the major credit/debit card brands for consistent data security measures. This regulation applies to all who process credit and debit cards whether your organization is online or a physical storefront. The size of your …
We were recently working with a client on their google analytics. The client found some referrals that seemed suspicious because they had spam titles. After some research we found that there is name for this spam it is called Referral Spam. Definition from Wikipedia: Referrer spam (also known as log spam or referrer bombing) is …
Content Marketing is the writing and producing content (blog posts, videos, info-graphics, etc.) as a means to gather eyeballs to a website or other marketing channels. It’s a technique that can have an increasingly positive impact on a business over time, as content can be shared through social media and picked up by search engines. …
Just a couple items this week: Yahoo has seen it’s share of search traffic increase to 10.4% in December, a two point increase from November, due to adoption by Firefox Web browser as it’s default search engine. I bet we’ll see this drop as people switch back to Google. Moz has a lengthy case study …
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