We were recently working with a client on their google analytics. The client found some referrals that seemed suspicious because they had spam titles. After some research we found that there is name for this spam it is called Referral Spam. Definition from Wikipedia: Referrer spam (also known as log spam or referrer bombing) is …
Content Marketing is the writing and producing content (blog posts, videos, info-graphics, etc.) as a means to gather eyeballs to a website or other marketing channels. It’s a technique that can have an increasingly positive impact on a business over time, as content can be shared through social media and picked up by search engines. …
Just a couple items this week: Yahoo has seen it’s share of search traffic increase to 10.4% in December, a two point increase from November, due to adoption by Firefox Web browser as it’s default search engine. I bet we’ll see this drop as people switch back to Google. Moz has a lengthy case study …
The Yahoo Directory has closed. I remember working hard to get Inforest Communications into the local subset of the directory, before the advent of Google. Hard to believe that for a time they were selling listings at $299 a year! Otherwise there are a lot of “10 best articles of 2014” out there from various …
Compared to last week, it’s been relatively quiet in terms of actual “news” related to Web/Internet marketing. Here are some things that caught my eye this week: The Google Chrome security team is recommending the Chrome web browser display security message warning users if they are visiting a Web site that is not encrypted using …
Welcome to the weekly roundup of what’s new and interesting (at least to Dana Hutchins) when in comes to Web marketing, including SEO, mobile, social media, e-mail and other channels. Short list for the first week as we are just getting this series going. Instragram, the photo sharing app, passed Twitter in the number of …
Last month saw the roll-out of Google’s “Mobile Friendly” tag for searches initiated on smartphones and other mobile devices. Now, when someone searches for something, like “princeton web design” on their smartphone, results will show a “Mobile Friendly” label in front of the site description. It is part of an emphasis that Google is placing …
Social Networking can be broadly described as communications between and among individuals utilizing Web sites and services that open these conversations to a larger audience. Often these communications are more timely, informal, brief and less refined than traditional business and marketing communications. They also lend to more personal and conversational approaches to the topics that …
Andrew Wilkinson of Wilkinson Media is a Princeton area photographer, videographer and all around creative genius who’s creative philosophy is to marry the creative energies of art and entrepreneurship. We’ve been fortunate to collaborate with Andrew on a number of projects, with Andrew providing photography for many of our client’s Web sites (as well as …
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