An Introduction Into Google Adwords

Google Adwords Google.com/adwords/ Adwords is Google’s advertising platform that allows business to advertise on google searches, YouTube videos., etc.. Basically where Google gets most of it’s billions from. Adwords allows you to advertise in any specified location either Princeton, NJ or Globally. Signing up for Google AdWords is free. You only pay when someone clicks …

Content Marketing – Let’s get to the good stuff!

Content Marketing is the writing and producing content (blog posts, videos, info-graphics, etc.) as a means to gather eyeballs to a website or other marketing channels. It’s a technique that can have an increasingly positive impact on a business over time, as content can be shared through social media and picked up by search engines. …

Internet Marketing Roundup – Recovering from bad SEO

Just a couple items this week: Yahoo has seen it’s share of search traffic increase to 10.4% in December, a two point increase from November, due to adoption by Firefox Web browser as it’s default search engine.  I bet we’ll see this drop as people switch back to Google. Moz has a lengthy case study …

Internet Marketing Roundup – Goodbye Yahoo Directory

The Yahoo Directory has closed.  I remember working hard to get Inforest Communications into the local subset of the directory, before the advent of Google.  Hard to believe that for a time they were selling listings at $299 a year! Otherwise there are a lot of “10 best articles of 2014” out there from various …

“Mobile Friendly” sites being tagged in Google search results

Last month saw the roll-out of Google’s “Mobile Friendly” tag for searches initiated on smartphones and other mobile devices.  Now, when someone searches for something, like “princeton web design” on their smartphone, results will show a “Mobile Friendly” label in front of the site description.  It is part of an emphasis that Google is placing …