Content Marketing – Let’s get to the good stuff!

Content Marketing is the writing and producing content (blog posts, videos, info-graphics, etc.) as a means to gather eyeballs to a website or other marketing channels. It’s a technique that can have an increasingly positive impact on a business over time, as content can be shared through social media and picked up by search engines. …

Internet Marketing Roundup – Recovering from bad SEO

Just a couple items this week: Yahoo has seen it’s share of search traffic increase to 10.4% in December, a two point increase from November, due to adoption by Firefox Web browser as it’s default search engine.  I bet we’ll see this drop as people switch back to Google. Moz has a lengthy case study …

Internet Marketing Roundup – Goodbye Yahoo Directory

The Yahoo Directory has closed.  I remember working hard to get Inforest Communications into the local subset of the directory, before the advent of Google.  Hard to believe that for a time they were selling listings at $299 a year! Otherwise there are a lot of “10 best articles of 2014” out there from various …

“Mobile Friendly” sites being tagged in Google search results

Last month saw the roll-out of Google’s “Mobile Friendly” tag for searches initiated on smartphones and other mobile devices.  Now, when someone searches for something, like “princeton web design” on their smartphone, results will show a “Mobile Friendly” label in front of the site description.  It is part of an emphasis that Google is placing …

Social Networking Polices and Strategies

Social Networking can be broadly described as communications between and among individuals utilizing Web sites and services that open these conversations to a larger audience. Often these communications are more timely, informal, brief and less refined than traditional business and marketing communications. They also lend to more personal and conversational approaches to the topics that …

Art + Commerce = Wilkinson Media: Cool Ideas to Leverage Art for Advocacy

Andrew Wilkinson of Wilkinson Media is a Princeton area photographer, videographer and all around creative genius who’s creative philosophy is to marry the creative energies of art and entrepreneurship. We’ve been fortunate to collaborate with Andrew on a number of projects, with Andrew providing photography for many of our client’s Web sites (as well as …